Privacy policy

PRIVACY POLICY

Alice Umbrella (Pty) Ltd

Updated 16 February 2026

1. Introduction

Alice Umbrella (Pty) Ltd (“Alice Umbrellas”, “we”, “our”, “us”) respects your privacy and is committed to protecting your personal information in accordance with the Protection of Personal Information Act, 4 of 2013 (POPIA) and applicable South African laws.

This Privacy Policy explains how we collect, use, store, and protect your personal information when you visit our website or purchase from us.

2. Responsible Party

The responsible party for processing your personal information is:

Alice Umbrella (Pty) Ltd
Registration Number: 2016/363774/07
VAT Number: 4330275852
Address: Unit 5 Green Acres, 12 Crusher Road, Crown Mines Ext 3, Johannesburg, South Africa
Telephone: 011-728-8320
Email: info@shopaliceumbrellas.co.za

3. Information We Collect

We may collect and process the following information:

3.1 Personal Information You Provide

  • Full name

  • Email address

  • Contact number

  • Billing and delivery address

  • Company name (for corporate orders)

  • VAT number (if applicable)

  • Payment details (processed securely via third-party payment providers)

  • Artwork, logos, or branding files submitted for custom orders

3.2 Automatically Collected Information

When you use our website, we may automatically collect:

  • IP address

  • Browser type

  • Device information

  • Pages viewed

  • Cookies and tracking data

4. How We Use Your Information

We process your personal information for the following purposes:

  • To process and fulfil orders

  • To arrange delivery

  • To provide customer support

  • To process payments securely

  • To communicate regarding your order

  • To send marketing emails (if you have opted in)

  • To comply with legal and tax obligations

  • To prevent fraud and abuse

  • To process custom branding requests

We will only process your personal information where there is a lawful basis to do so.

5. Email Marketing

You will only receive promotional communications if you:

  • Opt-in at checkout; or

  • Subscribe to our mailing list.

You may unsubscribe at any time using the unsubscribe link in our emails.

We do not sell or rent your personal information to third parties.

6. Payment Processing

Payments are processed through secure third-party payment gateways.

We do not store your full card details.

Payment providers may include:

  • Credit/Debit Card processors

  • Apple Pay

  • Google Pay

  • EFT payment providers

These providers comply with applicable security standards.

7. Sharing of Information

We may share your information with:

  • Courier companies (for delivery)

  • Payment processors

  • IT and website service providers

  • Branding/printing service providers (for custom orders)

  • Legal or regulatory authorities where required by law

All third parties are required to protect your information and use it only for authorised purposes.

8. Cookies & Tracking Technologies

Our website uses cookies to:

  • Improve user experience

  • Analyse website traffic

  • Enable essential functionality

  • Support marketing campaigns

You may disable cookies in your browser settings; however, this may affect website functionality.

9. Data Security

We implement appropriate technical and organisational measures to protect your personal information against:

  • Loss

  • Unauthorised access

  • Misuse

  • Disclosure

  • Alteration

Despite our safeguards, no internet transmission is completely secure.

10. Retention of Information

We retain personal information only as long as necessary for:

  • Fulfilling the purposes outlined above;

  • Compliance with legal and tax obligations;

  • Resolving disputes.

11. Your Rights Under POPIA

You have the right to:

  • Access your personal information;

  • Correct inaccurate information;

  • Request deletion of your information (subject to legal requirements);

  • Object to processing;

  • Withdraw consent for marketing at any time;

  • Lodge a complaint with the Information Regulator of South Africa.

Information Regulator Contact Details:
Website: https://www.justice.gov.za/inforeg/
Email: inforeg@justice.gov.za

12. Cross-Border Transfers

Your information may be stored or processed outside South Africa if our service providers operate internationally.

Where this occurs, we ensure appropriate safeguards are in place in accordance with POPIA.

13. Children’s Privacy

Our website is intended for individuals aged 18 years and older.

We do not knowingly collect information from minors.

14. Custom Branding & Intellectual Property

When submitting artwork, logos, or design materials:

  • You warrant that you have the legal right to use the content;

  • We process such materials solely for fulfilling your order;

  • We are not responsible for copyright or trademark infringements arising from customer-supplied materials.

15. Changes to This Policy

We may update this Privacy Policy from time to time.

The updated version will be published on our website with a revised effective date.

16. Contact Us

For any privacy-related queries, please contact:

Email: info@shopaliceumbrellas.co.za
Telephone: 011-728-8320